The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Otaheite was a home-grown Hawaiian brand started in the late late-1960s by John and Sharon Lawrence in Lahaina, Maui. Inspired by the Tahitian prints he had encountered in his travels, John printed custom designs on rare Japanese fabrics, setting Otaheite apart as a sought-after luxury brand within the popular Hawaiian-made clothing market. By the early-1970s Otaheite was selling their popular bikinis, shirts, shorts and t-shirt designs out of three storefronts; first at 732 Front Street in Lahaina, later in Whaler’s Village, and Kahului Shopping Center. In the late-1980s John sold Otaheite to become a restauranteur.
In 2012, their daughter Tiare Lawrence revived the Otaheite brand, operating a Wallea boutique featuring her custom-printed clothing that she described as “beach chic… inspired by Maui’s unique ocean lifestyle”. She closed her shop in 2016 to devote herself to full-time environmental activism.
Written by Ranch Queen Vintage
Courtesy of Ranch Queen Vintage
from a late-1960s/early-1970s top