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The Joseph Magnin Co. also known later as simply JM, was founded by Joseph Isaac Magnin, (1865-1953), in 1913 after he left the San Francisco based company I. Magnin, founded by his mother and father, Mary Ann and Isaac Magnin. His brothers John, Grover, and Sam continued on at I. Magnin. Joseph Magnin became one of I. Magnin’s chief competitors in the Bay Area market.

First Joseph partnered with Newman Levinson as Newman-Magnin, then in 1919, the business became Joseph Magnin. It started as a mid-range ladies store eventually going upscale after WWII, and became known as a leader in younger women’s styles.

Joseph’s son Cyril took the reins in 1940 and grew the store to as many as 49 stores at one time throughout San Francisco, Northern and Southern California, Nevada, Salt Lake City, and as far east as Denver, and west to Honolulu.

Cyril sold the company to Amfac, Inc in 1969, and it was resold again in 1977 and 1982. In 1984, Joseph Magnin Co. filed for bankruptcy and closed.

Cyril Magnin, also known as Mr. San Francisco, stayed on until 1970 and died in 1988.

Written by Hollis Jenkins-Evans


from a 1960s hat - Courtesy of Ranch Queen Vintage

from a 1960s hat

Courtesy of Ranch Queen Vintage

from a 1960s cashmere sweater - Courtesy of MagsRags Vintage

from a 1960s cashmere sweater

Courtesy of MagsRags Vintage

from a 1960s dress - Courtesy of denisebrain

from a 1960s dress

Courtesy of denisebrain

from a late 1970s coat - Courtesy of joules

from a late 1970s coat

Courtesy of joules

from an early-1980s dress - Courtesy of Ranch Queen Vintage

from an early-1980s dress

Courtesy of Ranch Queen Vintage

from a 1980s dress - Courtesy of Ranch Queen Vintage

from a 1980s dress

Courtesy of Ranch Queen Vintage

from a 1980s blouse - Courtesy of piperlori

from a 1980s blouse

Courtesy of piperlori