Alix of Miami

Alix of Miami was one of the many manufacturing businesses that sprang up in Miami, Florida in the mid 20th century. In the post-World War II period, the city of Miami, Florida became a leader in the development of “modern” mid 20th Century design. The city’s location lent itself to modernism with a twist of tropical.

Alix of Miami made beautiful cocktail and dinner dresses with a tropical edge. They also made glamorous swimsuits, which were often studded with rhinestones.

Not much is known about the company. Two of the important figures in the business were Alix Schneidman and Luther V. Powell, who later worked at Serbin, another Miami clothing manufacturer. We believe the company was open from the early 1950s into the 1960s.

Written by fuzzylizzie

from a 1950s sundress

Courtesy of credit RetroRuthUK

from a 1950s dress

Courtesy of bombshell*frocks

from a 1950s bathing suit

Courtesy of fuzzylizzie.com