The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Vintage department store labels represents an era when retail was more about the “experience” than convenience. They offer a nostalgic look at a time when department stores and boutiques created exclusive, in-house brands to compete with designer labels and build a distinct clientele. The design of these labels often featured elegant typography and simple yet distinguished branding.
From budget to high-end and everything in between, private label fashion reflected a store’s identity. Whether shopping at Neiman Marcus or the local Sears, these curated collections resonated with loyal customers and became trusted household names. Offering a tangible link to mid-century elegance, the bohemian vibes of the 1970s, or the flair of 1980s power dressing, they are a unique way to connect with retailers of the past.
Visit our forums to see more of this vintage fashion parade and be sure to visit our Label Resource for the history behind many department store labels.