The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Clare Potter (1892-1974) began in fashion in 1925, as a researcher at Edward L. Mayer. Before long she was contributing to designs. In 1930 she was hired as designer for Charles W. Nudelman. There she became known for her casual ensembles and for her use of color. Potter’s sense of color was so good that she had fabrics developed especially for her designs. She was inspired by everything from the color of the houses in Bermuda to a color on a scrap of notepaper.
Potter is known primarily as a sportswear designer, but it is a bit more accurate to say that she designed clothes for the increasingly casual way of life in the middle of the 20th century. Her clothes were simple and easy to wear and often combined color in novel ways. She continued designing into the early 1960s.
Written by fuzzylizzie
Courtesy of vintage-voyager.com
from a late-1950s/early-1960s dress