Goldworm

In 1928, the Goldworm Knitwear Company was founded in New York by Mrs. Gertrude Goldworm. This family-run business influenced the entire knitwear industry. Her son, Robert, having graduated from New York University in 1947, joined the company and was soon recognized as a talented knitwear designer himself.

Shortly after, Robert traveled to Italy in search of quality hand finishing – buttonholes hand done, seams looped. It is there where he joined forces with a small knitwear business owned and operated by the Dragone family. This merger allowed Goldworm to translate American fashions, but with traditional Italian craftsmanship.

Soon Robert’s sister, Beverly Tuttman, joined the company as head designer and helped turn classic knitwear into high fashion. The Goldworm knit company has received many honors, including the Coty Award and the Editorial Fashion Award by Glamour Magazine. In 1968, Goldworm became the first American to receive the Premio Mercurio D’oro, Italy’s highest award for commercial and economic achievement.

Thanks to Susan Goldworm for providing information for this article.

Written by poshthreads

from a 1940s sweater

Courtesy of dandelionvintage

from a 1958 dress

Courtesy of hollie point vintage

from a late 1950s/early 1960s knit dress

Courtesy of coutureallure.com

from a 1960s cardigan

Courtesy of hollie point vintage

from a 1970s dress

Courtesy of VanityFlairVintage

from a 1980s dress

Courtesy of mcgrawandmcqueen