The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Cover Girl of Miami was launched in 1951 by Morton Varat (1923-2011) and ceased operations in 1972, with Varat’s retirement. From a family of Russian origin, Varat moved from New York to Miami in 1950 to found Cover Girl. In 1968, Varat built a 36,000-square-foot warehouse and office space building for the successful company. This building is still in the Varat family, still used for garment making.
Varat’s children and grandchildren also launched fashion businesses. His daughter Lois Varat Kandell was quoted in WWD as saying her father was a perfectionist, “very particular in how he picked out prints.” One granddaughter, Michelle Varat, reported that the family was delighted when a red rose-detailed Cover Girl of Miami dress was worn in the show Mad Men.
Written by denisebrain
Courtesy of denisebrain
from a 1960s dress