The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
Mark Spitz won seven gold medals for swimming in the 1972 Olympic games at Munich. He retired after the victory, and became the first swimmer to have a licensing contract with a sporting goods company. The match was the brainchild of Horst Dassler, head of Adidas France and son of Adi Dassler, founder of Adidas. He had been dreaming of a competitive swimwear line and Spitz was the ingredient he needed to make it a reality.
Arena was launched in 1973 as a division of Adidas. Due to the death of Mr. Dassler in 1987, Arena was reabsorbed back into the parent company. Today, through mergers and buyouts, Arena International stands on its own and continues to produce competitive swimwear.
See also: Adidas
Written by vintagegent.com
Courtesy of vintageclothesline.com
from a pair of 1970s swim trunks