Jonathan Walford


Longtime VFG member Jonathan Walford has published books with subjects ranging from shoes, to forties fashion, to 60s paper dresses. His latest is 1950s American Fashion.

The 1950s was the first decade when American fashion became truly American. The United States had historically relied upon Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design.

Sportswear became a strength, but not at the expense of elegance. Easy wear materials were borrowed for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry, from New York’s 7th Avenue to the beaches of California in search of the clothes that created 1950s American fashion.

Before this came Shoes A-Z, a brilliantly illustrated compendium of shoe designers, brands, manufacturers, and retailers since 1950.

The book features designs by Bally, Beverly Feldman, Camper, Charles Jourdan, Chie Mihara, Christian Louboutin, Ferragamo, Herman Delman, Jimmy Choo, Joan & David, Kenneth Cole, Manolo Blahnik, Maud Frizon, Roger Vivier, Rupert Sanderson, and Sergio Rossi. 350 color and 50 black-and-white photographs and illustrations.

Jonathan Walford was born in Vancouver, BC where he attended Simon Fraser University, receiving degrees in Canadian history and Museum Studies. He started working in the museum field in 1977 and has lectured and published on the subject of historic costume and social history since 1981. Walford has amassed a collection of over 8,000 pieces of historic fashion from the 17th century to the present. Walford has also held curatorial positions with several institutions including the Bata Shoe Museum in Toronto where he was the founding curator. He is currently the curatorial director of the Fashion History Museum in Cambridge, Ontario – an institution he founded with his partner Kenn Norman, in 2004.

Click here to go to Jonathan’s Amazon page

1950s American Fashion - by Jonathan Walford

1950s American Fashion by Jonathan Walford

Shoes A-Z - by Jonathan Walford

Shoes A-Z by Jonathan Walford

Forties Fashion - by Jonathan Walford

Forties Fashion by Jonathan Walford

The Seductive Shoe: Four Centuries of Fashion Footwear  - by Jonathan Walford

The Seductive Shoe: Four Centuries of Fashion Footwear by Jonathan Walford

Ready to Tear: Paper Fashions of the 60s - by Jonathan Walford

Ready to Tear: Paper Fashions of the 60s by Jonathan Walford

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