The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
The Jay Day Dress Company was founded in 1932 by Julius “Jack” Davis. Davis was a teenager when he immigrated to New York from London in 1917, and worked odd jobs to survive before finding a way into the garment industry as a fashion buyer. He used his connections to found his own company, which specialized in affordably priced dresses. The company occupied two floors at 462 7th Avenue in New York City. By the late 1940s, Jay Day Dress had grown to the point where it was shipping 200,000 dresses a month to small retail stores, and to J.C. Penney. Davis invested some of his wealth into “wildcatting” in the oil industry, founding the Davis Oil Company in 1939. The company enjoyed enormous success, and even sponsored a weekly children’s television program called “Birthday Party” from 1947 to 1949. Eventually, the family’s interests turned more toward managing its oil business, and the company ceased to exist as a family business. The latest press mention of the company’s founder online is from a 1951 New York Times article where he discusses the spring market trends of the time.
Written by Vintorious
from a late 1940s/early 1950s dress