The VFG believes that informed selling and buying communities are good for the vintage-fashion industry as a whole, and all visitors to the website have access to the VFG resources. These are continually updated and constantly evolving, thanks to a dedicated volunteer staff.
Our blog features our picks of the freshest vintage items, member news and articles. We have also created a growing series of articles on some classic designers.
The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion.
The Vintage Fashion Guild™ (VFG) is an international community of people with expertise in vintage fashion. VFG members enjoy a wealth of resources, avenues for promoting their shops and specialties, and camaraderie with others who share a common interest and passion.
In Hawaiʻi, Native Hawaiian fashion model and designer Lei Mamo Sousa Howell (1929–2020) launched her Mamo label in 1974 with quilts and blankets, followed by fashionable dresses, and later aloha shirts. The label was licensed in 2010 to Pomare Ltd., the parent company of Hilo Hattie’s. Mamo designs characteristically feature large bold prints, some inspired by Hawaiian quilts. The designer’s signature is often incorporated within the fabric’s design.
Written by Tory Laitila
from an early 1990s aloha shirt