BCBG Max Azria Group began with a single idea – to create a beautiful dress.
Founded in 1989, BCBG was named for the French phrase “bon chic, bon genre,” Parisian slang meaning “good style, good attitude.”
The brand embodies a true combination of European sophistication and American spirit.
The BCBG Max Azria label is sold online, in freestanding boutiques and partner shops at top department stores across the globe.
Written by thespectrum