Wrangler

Wrangler has its roots in the Hudson Overalls Company of Greensboro, NC. Founded in 1904 it was renamed Blue Bell in 1919 (some sources say 1908). For years they manufactured work clothing for men and during WWII they manufactured clothing for military use. After the war, in an attempt to compete with the jeans makers Levi Strauss and Lee, they decided to develop a brand name they had acquired in 1943 when they bought the Casey Jones Company. This brand was Wrangler.

In 1947 Blue Bell hired a renowned rodeo tailor, Ben Lichtenstein, or Rodeo Ben, to develop a line of jeans under the Wrangler name. The line was successful and so the Wrangler name was also used for other denim clothing, including that for women and children.

In 1986, Blue Bell and Wrangler were bought by the VF Corporation.

Written by Lizzie Bramlett, fuzzylizzie.com


from a 1950s shirt  - Courtesy of  glamoursurf
from a 1950s shirt
Courtesy of glamoursurf
from a 1960s pair of jeans - Courtesy of pinky-a-gogo
from a 1960s pair of jeans
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from a 1960s shirt  - Courtesy of catseyevintage
from a 1960s shirt
Courtesy of catseyevintage
from a late 1960s shirt - Courtesy of pinky-a-gogo
from a late 1960s shirt
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from an early 1970s jean shirt - Courtesy of pinky-a-gogo
from an early 1970s jean shirt
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from a 1970s blazer - Courtesy of pinky-a-gogo
from a 1970s blazer
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from a 1980s shirt - Courtesy of pinky-a-gogo
from a 1980s shirt
Courtesy of pinky-a-gogo

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