Vuitton, Louis

In 1837, sixteen-year-old Louis Vuitton became an apprentice to a Parisian luggage maker. He established his own trunk-making business in 1854 and opened a retail outlet for selling them in Paris. By 1886 the business had expanded with a store in London, but it was under Louis’s son Georges that the company gained its international reputation.

Georges Vuitton launched the famous Louis Vuitton logo canvas in 1896 in an attempt to stop the counterfeiting of Vuitton products. Under Georges’s guidance, the company began producing a wide selection of not only luggage, but also handbags. They began building stores all over the world.

In recent years the name became more fashion forward, with the hiring of Marc Jacobs in 1997 as chief designer. In 1998 a Louis Vuitton line of clothing was launched. As in all luxury lines, Louis Vuitton is often faked, with a small percentage of items bearing the famous logo actually being made by the Louis Vuitton company.

Written by fuzzylizzie

from a 1970s tote

Courtesy of jamiemigs

from a mid 2000s sweater

Courtesy of pinky-a-gogo

from a mid 2000s backpack

Courtesy of pinky-a-gogo

from a mid 2000s backpack (monogram)

Courtesy of pinky-a-gogo

from a 2000s scarf

Courtesy of jamiemigs

from a 2008 fake tie from Vietnam

Courtesy of claire shaeffer