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  • Sears, Roebuck & Company

Sears, Roebuck & Company

Jul 16, 2010 | by admin | Label Resource | Articles, Labels

Sears, Roebuck & Company was at one time the largest retailer in the United States, and was both a mail-order company and chain of stores selling mid-priced goods.

The company was founded by Richard W. Sears, a railroad station agent located in Minnesota, and Alvah C. Roebuck, a watchmaker. They began by selling watches and jewelry by mail order in the late 1880s. In 1893, they incorporated as Sears, Roebuck & Company. The company was located in Chicago, which would remain the site of their headquarters through the years.

By 1894, the Sears, Roebuck catalog was filled with many goods that were needed and desired by the many farm families who had little access to stores. The good prices and wide selection caused the business to grow very quickly, and within a few years the catalog offered everything from farm equipment to toys.

In 1925, Sears, Roebuck & Company opened their first store in Chicago. Within the next few years, Sears, Roebuck stores were scattered across the Mid-west, and were being built across the country. By 1933, there were 400 stores nationwide.

During this time period, Sears began to develop their own brands, such as Kenmore appliances. Over the years, Sears clothing lines have included Kerrybrooke, Charmode, Roebucks, King’s Road, and The Fashion Place labels. There are hundreds of different Sears labels, and the best indicator for dating is often the styling of the garment, rather than the style of the label.

The name of the store was shortened to just Sears in the early 1970s, though the official name of the company remained Sears, Roebuck and Company until the 1980s. In 1993 an era ended when Sears stopped producing its catalogues.

In 2005, Sears was merged into the K-Mart Corporation.

Written by fuzzylizzie

See vintage Sears from VFG members on Etsy (paid link)


from a 1940s girdle - Courtesy of pinky-a-gogo
from a 1940s girdle
Courtesy of pinky-a-gogo
from a 1940s swimsuit - Courtesy of Catseye Vintage
from a 1940s swimsuit
Courtesy of Catseye Vintage
from a 1940s men's wool jacket - Courtesy of TBonita Style
from a 1940s men's wool jacket
Courtesy of TBonita Style
from a 1950s slip - Courtesy of Ranch Queen Vintage
from a 1950s slip
Courtesy of Ranch Queen Vintage
from a 1950s suede zip jacket - Courtesy of Ranch Queen Vintage
from a 1950s suede zip jacket
Courtesy of Ranch Queen Vintage
from a 1950s boy's jacket - Courtesy of Poppys Vintage Clothing
from a 1950s boy's jacket
Courtesy of Poppys Vintage Clothing
from a 1950s blouse - Courtesy of fuzzylizzie.com
from a 1950s blouse
Courtesy of fuzzylizzie.com
from a 1950s coat - Courtesy of fast_eddies_retro_rags
from a 1950s coat
Courtesy of fast_eddies_retro_rags
from a 1950s swimsuit - Courtesy of stelladoravintage
from a 1950s swimsuit
Courtesy of stelladoravintage
from a c 1953 work shirt - Courtesy of A.O.T.
from a c 1953 work shirt
Courtesy of A.O.T.
from a late-1950s slip - Courtesy of Ranch Queen Vintage
from a late-1950s slip
Courtesy of Ranch Queen Vintage
from a late 1950s dress - Courtesy of StellAdoraVintage
from a late 1950s dress
Courtesy of StellAdoraVintage
from a late 1950s dress  - Courtesy of hatfeathers
from a late 1950s dress
Courtesy of hatfeathers
from a late 1950s dress - Courtesy of StellAdoraVintage
from a late 1950s dress
Courtesy of StellAdoraVintage
from a late 1950s tie - Courtesy of glad rags and curios
from a late 1950s tie
Courtesy of glad rags and curios
from a 1960s housedress - Courtesy of Ranch Queen Vintage
from a 1960s housedress
Courtesy of Ranch Queen Vintage
from a 1960s mens coat  - Courtesy of morning-glorious
from a 1960s mens coat
Courtesy of morning-glorious
from a 1960s women's robe - Courtesy of Ranch Queen Vintage
from a 1960s women's robe
Courtesy of Ranch Queen Vintage
from a 1960s housecoat  - Courtesy of Ranch Queen Vintage
from a 1960s housecoat
Courtesy of Ranch Queen Vintage
from a 1960s shirt dress - Courtesy of Ranch Queen Vintage
from a 1960s shirt dress
Courtesy of Ranch Queen Vintage
from a 1960s blouse - Courtesy of Ranch Queen Vintage
from a 1960s blouse
Courtesy of Ranch Queen Vintage
from a 1960s dress - Courtesy of Ranch Queen Vintage
from a 1960s dress
Courtesy of Ranch Queen Vintage
from a 1960s hostess gown - Courtesy of Ranch Queen Vintage
from a 1960s hostess gown
Courtesy of Ranch Queen Vintage
from a 1960s men's polo shirt - Courtesy of Ranch Queen Vintage
from a 1960s men's polo shirt
Courtesy of Ranch Queen Vintage
from a 1960s Hawaiian shirt - Courtesy of Ranch Queen Vintage
from a 1960s Hawaiian shirt
Courtesy of Ranch Queen Vintage
from a 1960s blouse - Courtesy of Ranch Queen Vintage
from a 1960s blouse
Courtesy of Ranch Queen Vintage
from a 1960s jacket - Courtesy of morning-glorious
from a 1960s jacket
Courtesy of morning-glorious
from a late-1960s coat - Courtesy of Ranch Queen Vintage
from a late-1960s coat
Courtesy of Ranch Queen Vintage
from a late-1960s swimsuit - Courtesy of Ranch Queen Vintage
from a late-1960s swimsuit
Courtesy of Ranch Queen Vintage
from a pair of late 1960s swim trunks - Courtesy of FabGear Vintage
from a pair of late 1960s swim trunks
Courtesy of FabGear Vintage
from an early 1970s girl's poncho - Courtesy of  vintagegent.com
from an early 1970s girl's poncho
Courtesy of vintagegent.com
from an early-1970s women's coat - Courtesy of Ranch Queen Vintage
from an early-1970s women's coat
Courtesy of Ranch Queen Vintage
from an early 1970s shirt  - Courtesy of catseyevintage
from an early 1970s shirt
Courtesy of catseyevintage
from an early 1970s dress - Courtesy of Ranch Queen Vintage
from an early 1970s dress
Courtesy of Ranch Queen Vintage
from an early 1970s shirt - Courtesy of fuzzylizzie.com
from an early 1970s shirt
Courtesy of fuzzylizzie.com
from a 1970s shirt - Courtesy of Ranch Queen Vintage
from a 1970s shirt
Courtesy of Ranch Queen Vintage
from a 1970s disco shirt - Courtesy of Ranch Queen Vintage
from a 1970s disco shirt
Courtesy of Ranch Queen Vintage
from a 1970s raincoat - Courtesy of Luna Junction
from a 1970s raincoat
Courtesy of Luna Junction
from a pair of 1970s jodhpurs - Courtesy of Ranch Queen Vintage
from a pair of 1970s jodhpurs
Courtesy of Ranch Queen Vintage
from a 1970s shirt/jacket - Courtesy of BulletBraBoutique
from a 1970s shirt/jacket
Courtesy of BulletBraBoutique
from a 1970s maxi dress - Courtesy of pinupdresses.com
from a 1970s maxi dress
Courtesy of pinupdresses.com
from a 1970s velour shirt - Courtesy of Ranch Queen Vintage
from a 1970s velour shirt
Courtesy of Ranch Queen Vintage
from a 1970s casual knit top - Courtesy of Ranch Queen Vintage
from a 1970s casual knit top
Courtesy of Ranch Queen Vintage
from a 1970s casual shirt - Courtesy of Ranch Queen Vintage
from a 1970s casual shirt
Courtesy of Ranch Queen Vintage
from a 1970s casual shirt - Courtesy of Ranch Queen Vintage
from a 1970s casual shirt
Courtesy of Ranch Queen Vintage
from a 1970s jacket - Courtesy of Ranch Queen Vintage
from a 1970s jacket
Courtesy of Ranch Queen Vintage
from a 1970s robe - Courtesy of Ranch Queen Vintage
from a 1970s robe
Courtesy of Ranch Queen Vintage
from a 1970s necktie - Courtesy of Ranch Queen Vintage
from a 1970s necktie
Courtesy of Ranch Queen Vintage
from a 1970s dress - Courtesy of Ranch Queen Vintage
from a 1970s dress
Courtesy of Ranch Queen Vintage
from a 1970s western shirt - Courtesy of Ranch Queen Vintage
from a 1970s western shirt
Courtesy of Ranch Queen Vintage
from a late 1970s blazer - Courtesy of vintagegent.com
from a late 1970s blazer
Courtesy of vintagegent.com
from a 1990s bra - Courtesy of TBonita Style
from a 1990s bra
Courtesy of TBonita Style
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