Susan Kosovic started her label Poupée Rouge in 1964. Susie Kosovic opened her first boutique on Yonge Street in Toronto in 1964 and was featured on the cover of McLean’s magazine in 1966, the first Canadian designer to be featured on the cover of McLean’s. She was referred to in the magazine article as “Canada’s Mary Quant, but with her own thing” by Vidal Sassoon. Within a few years, she had three stores in Toronto, including one in Yorkville, one in the Le Cartier apartment building in downtown Montreal, and a boutique in the Hudson Bay Co. store in Winnipeg.
In 1969, Kosovic began to design a Unisex line for the Fairweather department store chain and during the mid 1970s opened a store called “John Alexander”, at this point using Susie Hayward as her name. She went on to have a long lasting career in the fashion industry.
Written by poppysvintageclothing