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  • Penney, J.C.

Penney, J.C.

Jul 26, 2010 | by admin | Label Resource | Articles, Labels

J.C. Penney had its origins in the store opened in 1902 by James Cash Penney (1876-1971) and William Henry McManus, who opened the Golden Rule dry goods store in the small mining town of Kemmerer, Wyoming. This store was so successful that the partners opened more stores. The headquarters was moved to Salt Lake City in 1909 and in 1913 the name was changed to J. C. Penney Company when Mr. Penney acquired majority holdings in the company.

As the company grew, more and more stores opened and the company acquired other companies. The first of these was Crescent Corset Company, which J.C. Penney bought in 1920. They also began developing their own store brands, starting with Big Mac work clothes for men in 1922. By 1930 there were over 1000 J.C. Penney stores.

In 1963 Penney’s distributed a catalogue for the first time. Also in the 1960s they started offering more than just dry goods, adding appliances and other durable goods. Today J.C. Penney still relies heavily on house brands, such as Arizona Jeans Company and a.n.a.

Label Notes: At some point in time, the company changed from “J.C. Penney Co.” to just “Penney’s”. In 1971 the company adopted a new logo: “JCPenney,” to honor the founder who died that year.

Written by fuzzylizzie

See vintage JC Penney from VFG members on Etsy (paid link)


from an early 1920s bathing suit - Courtesy of fuzzylizzie.com
from an early 1920s bathing suit
Courtesy of fuzzylizzie.com
from a 1920s swimsuit  - Courtesy of fuzzylizzie.com
from a 1920s swimsuit
Courtesy of fuzzylizzie.com
from a 1930s boy's jacket - Courtesy of Fab Gear Vintage
from a 1930s boy's jacket
Courtesy of Fab Gear Vintage
from a 1940s uniform - Courtesy of No Accounting for Taste
from a 1940s uniform
Courtesy of No Accounting for Taste
from a pair of 1940s work coveralls - Courtesy of Morning Glorious
from a pair of 1940s work coveralls
Courtesy of Morning Glorious
from a 1940s bra  - Courtesy of pinky-a-gogo
from a 1940s bra
Courtesy of pinky-a-gogo
From a 1940s negligee - Courtesy of Hollie Point Vintage
From a 1940s negligee
Courtesy of Hollie Point Vintage
from a late-1940s skirt -  Courtesy of pongaloid
from a late-1940s skirt
Courtesy of pongaloid
from a late 1940s/early 1950s price tag  - Courtesy of neens
from a late 1940s/early 1950s price tag
Courtesy of neens
from a late 1940s shirt  - Courtesy of thespectrum
from a late 1940s shirt
Courtesy of thespectrum
from a pair of 1940s socks - Courtesy of pinkyagogo
from a pair of 1940s socks
Courtesy of pinkyagogo
from a late 1940s early 1950s shirt - Courtesy of thespectrum
from a late 1940s early 1950s shirt
Courtesy of thespectrum
from an early 1950s dress - Courtesy of Shaunnie
from an early 1950s dress
Courtesy of Shaunnie
from a 1950s shirt  - Courtesy of pinky-a-gogo
from a 1950s shirt
Courtesy of pinky-a-gogo
from a 1950s sweater  - Courtesy of fast_eddies_retro_rags
from a 1950s sweater
Courtesy of fast_eddies_retro_rags
from a 1950s car coat  - Courtesy of fast_eddies_retro_rags
from a 1950s car coat
Courtesy of fast_eddies_retro_rags
from a 1950s shirt  - Courtesy of fast_eddies_retro_rags
from a 1950s shirt
Courtesy of fast_eddies_retro_rags
from a 1950s nylon shirt - Courtesy of dadamfo
from a 1950s nylon shirt
Courtesy of dadamfo
from a 1950s rayon shirt  - Courtesy of fast_eddies_retro_rags
from a 1950s rayon shirt
Courtesy of fast_eddies_retro_rags
from a 1950s shirt  - Courtesy of fast_eddies_retro_rags
from a 1950s shirt
Courtesy of fast_eddies_retro_rags
from a 1950s boy's shirt - Courtesy of thespectrum
from a 1950s boy's shirt
Courtesy of thespectrum
from a mid 1950s day dress  - Courtesy of pinky-a-gogo
from a mid 1950s day dress
Courtesy of pinky-a-gogo
from a late 1950s tie  - Courtesy of morning-glorious
from a late 1950s tie
Courtesy of morning-glorious
from an early 1960s mohair sweater  - Courtesy of vintagepretties
from an early 1960s mohair sweater
Courtesy of vintagepretties
from an early 1960s loop collar shirt  - Courtesy of pinky-a-gogo
from an early 1960s loop collar shirt
Courtesy of pinky-a-gogo
from an early 1960s day dress  - Courtesy of hatfeathersvintage.com
from an early 1960s day dress
Courtesy of hatfeathersvintage.com
from an early-1960s coat - Courtesy of hollie point vintage
from an early-1960s coat
Courtesy of hollie point vintage
from an early 1960s robe - Courtesy of katemack
from an early 1960s robe
Courtesy of katemack
from a 1960s Glenbrooke dress(Penneys house brand) - Courtesy of poshthreads
from a 1960s Glenbrooke dress(Penneys house brand)
Courtesy of poshthreads
from a 1960s day dress - Courtesy of  Vintagiality
from a 1960s day dress
Courtesy of Vintagiality
from a 1960s tie  - Courtesy of glad rags and curios
from a 1960s tie
Courtesy of glad rags and curios
from a 1960s dress  - Courtesy of fuzzylizzie.com
from a 1960s dress
Courtesy of fuzzylizzie.com
from 1970s workwear - Courtesy of Susan Mann
from 1970s workwear
Courtesy of Susan Mann
from a 1960s men's shirt - Courtesy of Ranch Queen Vintage
from a 1960s men's shirt
Courtesy of Ranch Queen Vintage
from a 1960s men's shirt -  Courtesy of fasteddiesretrorags
from a 1960s men's shirt
Courtesy of fasteddiesretrorags
from a 1960s men's shirt - Courtesy of Ranch Queen Vintage
from a 1960s men's shirt
Courtesy of Ranch Queen Vintage
from a 1960s men's shirt - Courtesy of Ranch Queen Vintage
from a 1960s men's shirt
Courtesy of Ranch Queen Vintage
from a mid-1960s scooter dress - Courtesy of adamina
from a mid-1960s scooter dress
Courtesy of adamina
from a 1966-67 hat - Courtesy of Catrena Hall
from a 1966-67 hat
Courtesy of Catrena Hall
from a late 1960s dress  - Courtesy of hatfeathersvintage.com
from a late 1960s dress
Courtesy of hatfeathersvintage.com
from a late 1960s/early 1970s sport coat  - Courtesy of vintagegent.com
from a late 1960s/early 1970s sport coat
Courtesy of vintagegent.com
from an early-1970s jumpsuit - Courtesy of fuzzylizzie.com
from an early-1970s jumpsuit
Courtesy of fuzzylizzie.com
from an early 1970s shirt  - Courtesy of catseyevintage
from an early 1970s shirt
Courtesy of catseyevintage
from an early 1970s shirt - Courtesy of dadamfo
from an early 1970s shirt
Courtesy of dadamfo
from an early-1970s caftan  - Courtesy of jenny
from an early-1970s caftan
Courtesy of jenny
from a 1970s tie - Courtesy of dadamfo
from a 1970s tie
Courtesy of dadamfo
from a 1970s half slip - Courtesy of pinkyagogo
from a 1970s half slip
Courtesy of pinkyagogo
from a 1970s shirt  - Courtesy of rustyspurvintage
from a 1970s shirt
Courtesy of rustyspurvintage
from a 1970s sweater   - Courtesy of fast_eddies_retro_rags
from a 1970s sweater
Courtesy of fast_eddies_retro_rags
from a 1970s robe - Courtesy of Ranch Queen Vintage
from a 1970s robe
Courtesy of Ranch Queen Vintage
from a mid 1970s jumpsuit  - Courtesy of fuzzylizzie.com
from a mid 1970s jumpsuit
Courtesy of fuzzylizzie.com
from a 1970s caftan - Courtesy of Ranch Queen Vintage
from a 1970s caftan
Courtesy of Ranch Queen Vintage
from a 1970s men's shirt - Courtesy of Ranch Queen Vintage
from a 1970s men's shirt
Courtesy of Ranch Queen Vintage
from a 1970s velour track jacket - Courtesy of Ranch Queen Vintage
from a 1970s velour track jacket
Courtesy of Ranch Queen Vintage
from a 1970s polyester sport coat - Courtesy of Ranch Queen Vintage
from a 1970s polyester sport coat
Courtesy of Ranch Queen Vintage
from a 1980s sweater  - Courtesy of fuzzylizzie.com
from a 1980s sweater
Courtesy of fuzzylizzie.com
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