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Novelty Labels are not a particular label, but a category of fun labels. Novelty labels have cute graphics or clever names. Sometimes they incorporate puns or jokes. You see novelty labels as early as the 1920s and they are still being produced today. Sometimes a major company, such as Wrangler, will produce a label that can be categorized as a novelty.

This page is dedicated to the memory of Mary Catherine Lamb, VFG member and special-label collector.

MC’s Cute Labels on Parade:

See also: Novelty Labels 2, Novelty Labels 3 and Novelty Labels 4


1950s--in memory of MC Lamb - Courtesy of Hollie Point Vintage

1950s–in memory of MC Lamb

Courtesy of Hollie Point Vintage

1920s--in memory of MC Lamb - Courtesy of poppysvintageclothing

1920s–in memory of MC Lamb

Courtesy of poppysvintageclothing

1920s--in memory of MC Lamb - Courtesy of fuzzylizzie.com

1920s–in memory of MC Lamb

Courtesy of fuzzylizzie.com

1920s--in memory of MC Lamb - Courtesy of fast_eddies_retro_rags

1920s–in memory of MC Lamb

Courtesy of fast_eddies_retro_rags

1920s--in memory of MC Lamb - Courtesy of Vintage Runway

1920s–in memory of MC Lamb

Courtesy of Vintage Runway

1920s--in memory of MC Lamb - Courtesy of bijouvintage

1920s–in memory of MC Lamb

Courtesy of bijouvintage

1930s--in memory of MC Lamb - Courtesy of amandainvermont

1930s–in memory of MC Lamb

Courtesy of amandainvermont

1930s--in memory of MC Lamb - Courtesy of amandainvermont

1930s–in memory of MC Lamb

Courtesy of amandainvermont

1930s--in memory of MC Lamb - Courtesy of cactusandcattails

1930s–in memory of MC Lamb

Courtesy of cactusandcattails

1930s--in memory of MC Lamb - Courtesy of tintrunk

1930s–in memory of MC Lamb

Courtesy of tintrunk

1930s--in memory of MC Lamb - Courtesy of kickshawproductions

1930s–in memory of MC Lamb

Courtesy of kickshawproductions

1930s--in memory of MC Lamb - Courtesy of thevintagemerchant

1930s–in memory of MC Lamb

Courtesy of thevintagemerchant

1930s--in memory of MC Lamb - Courtesy of thespectrum

1930s–in memory of MC Lamb

Courtesy of thespectrum

1930s--in memory of MC Lamb - Courtesy of thespectrum

1930s–in memory of MC Lamb

Courtesy of thespectrum

1930s--in memory of MC Lamb - Courtesy of affairedamour

1930s–in memory of MC Lamb

Courtesy of affairedamour

1930s--in memory of MC Lamb - Courtesy of affairedamour

1930s–in memory of MC Lamb

Courtesy of affairedamour

1930s--in memory of MC Lamb - Courtesy of affairedamour

1930s–in memory of MC Lamb

Courtesy of affairedamour

1930s--in memory of MC Lamb - Courtesy of thespectrum

1930s–in memory of MC Lamb

Courtesy of thespectrum

1930s--in memory of MC Lamb - Courtesy of secondlooks

1930s–in memory of MC Lamb

Courtesy of secondlooks

1930s--in memory of MC Lamb - Courtesy of fuzzylizzie

1930s–in memory of MC Lamb

Courtesy of fuzzylizzie

1930s--in memory of MC Lamb - Courtesy of fuzzylizzie

1930s–in memory of MC Lamb

Courtesy of fuzzylizzie

1930s--in memory of MC Lamb - Courtesy of dandelionvintage

1930s–in memory of MC Lamb

Courtesy of dandelionvintage

1930s--in memory of MC Lamb - Courtesy of PoppysVintageClothing

1930s–in memory of MC Lamb

Courtesy of PoppysVintageClothing

1930s/1940s--in memory of MC Lamb - Courtesy of Cowpunkabilly

1930s/1940s–in memory of MC Lamb

Courtesy of Cowpunkabilly

1930s/1940s--in memory of MC Lamb - Courtesy of Cowpunkabilly

1930s/1940s–in memory of MC Lamb

Courtesy of Cowpunkabilly

1940s--in memory of MC Lamb - Courtesy of affairedamour

1940s–in memory of MC Lamb

Courtesy of affairedamour

1940s--in memory of MC Lamb - Courtesy of thespectrum

1940s–in memory of MC Lamb

Courtesy of thespectrum

1940s--in memory of MC Lamb - Courtesy of amandainvermont

1940s–in memory of MC Lamb

Courtesy of amandainvermont

1940s--in memory of MC Lamb - Courtesy of fuzzylizzie.com

1940s–in memory of MC Lamb

Courtesy of fuzzylizzie.com

1940s--in memory of MC Lamb - Courtesy of lucitebox

1940s–in memory of MC Lamb

Courtesy of lucitebox

1940s--in memory of MC Lamb - Courtesy of lucitebox

1940s–in memory of MC Lamb

Courtesy of lucitebox

1940s--in memory of MC Lamb - Courtesy of vintagebijou

1940s–in memory of MC Lamb

Courtesy of vintagebijou

1940s--in memory of MC Lamb - Courtesy of pinky-a-gogo

1940s–in memory of MC Lamb

Courtesy of pinky-a-gogo

1940s--in memory of MC Lamb - Courtesy of thespectrum

1940s–in memory of MC Lamb

Courtesy of thespectrum

1940s--in memory of MC Lamb - Courtesy of dorotheascloset

1940s–in memory of MC Lamb

Courtesy of dorotheascloset

1940s--in memory of MC Lamb - Courtesy of amandainvermont

1940s–in memory of MC Lamb

Courtesy of amandainvermont

1940s--in memory of MC Lamb - Courtesy of dorotheascloset

1940s–in memory of MC Lamb

Courtesy of dorotheascloset

1940s--in memory of MC Lamb - Courtesy of thevintagemerchant

1940s–in memory of MC Lamb

Courtesy of thevintagemerchant

1940s--in memory of MC Lamb - Courtesy of thespectrum

1940s–in memory of MC Lamb

Courtesy of thespectrum

1940s--in memory of MC Lamb - Courtesy of magsrags

1940s–in memory of MC Lamb

Courtesy of magsrags

1940s--in memory of MC Lamb - Courtesy of fuzzylizzie.com

1940s–in memory of MC Lamb

Courtesy of fuzzylizzie.com

1940s--in memory of MC Lamb - Courtesy of denisebrain

1940s–in memory of MC Lamb

Courtesy of denisebrain

1940s--in memory of MC Lamb - Courtesy of tintrunk

1940s–in memory of MC Lamb

Courtesy of tintrunk

1940s--in memory of MC Lamb - Courtesy of denisebrain

1940s–in memory of MC Lamb

Courtesy of denisebrain

1940s--in memory of MC Lamb - Courtesy of Aaron Stacy

1940s–in memory of MC Lamb

Courtesy of Aaron Stacy

1940s--in memory of MC Lamb - Courtesy of denisebrain

1940s–in memory of MC Lamb

Courtesy of denisebrain

1940s--in memory of MC Lamb - Courtesy of amandainvermont

1940s–in memory of MC Lamb

Courtesy of amandainvermont

1940s--in memory of MC Lamb - Courtesy of affairedamour

1940s–in memory of MC Lamb

Courtesy of affairedamour

1940s--in memory of MC Lamb - Courtesy of poppysvintageclothing

1940s–in memory of MC Lamb

Courtesy of poppysvintageclothing

1940s--in memory of MC Lamb - Courtesy of bijouvintage

1940s–in memory of MC Lamb

Courtesy of bijouvintage

1940s--in memory of MC Lamb - Courtesy of sewingmachinegirl

1940s–in memory of MC Lamb

Courtesy of sewingmachinegirl

1940s--in memory of MC Lamb - Courtesy of leisa

1940s–in memory of MC Lamb

Courtesy of leisa

1940s--in memory of MC Lamb - Courtesy of Vivianbelle1955

1940s–in memory of MC Lamb

Courtesy of Vivianbelle1955

1940s--in memory of MC Lamb - Courtesy of vintagecritter

1940s–in memory of MC Lamb

Courtesy of vintagecritter

1940s--in memory of MC Lamb - Courtesy of pastperfect2

1940s–in memory of MC Lamb

Courtesy of pastperfect2

1940s--in memory of MC Lamb - Courtesy of northstarvintage

1940s–in memory of MC Lamb

Courtesy of northstarvintage

1940s--in memory of MC Lamb - Courtesy of thespectrum

1940s–in memory of MC Lamb

Courtesy of thespectrum

1940s--in memory of MC Lamb - Courtesy of poppysvintageclothing

1940s–in memory of MC Lamb

Courtesy of poppysvintageclothing

1940s--in memory of MC Lamb - Courtesy of dollsntrolls

1940s–in memory of MC Lamb

Courtesy of dollsntrolls

1940s--in memory of MC Lamb - Courtesy of pastperfectvintage

1940s–in memory of MC Lamb

Courtesy of pastperfectvintage

1940s--in memory of MC Lamb - Courtesy of densebrain

1940s–in memory of MC Lamb

Courtesy of densebrain

1940s--in memory of MC Lamb - Courtersy of Cin by Hand

1940s–in memory of MC Lamb

Courtersy of Cin by Hand

late-1940s--in memory of MC Lamb - Courtesy of My Vintage Cocktail

late-1940s–in memory of MC Lamb

Courtesy of My Vintage Cocktail

1940s/1950s--in memory of MC Lamb - Courtesy of denisebrain

1940s/1950s–in memory of MC Lamb

Courtesy of denisebrain

1940s/1950s--in memory of MC Lamb - Courtesy of northstarvintage

1940s/1950s–in memory of MC Lamb

Courtesy of northstarvintage

1940s/1950s--in memory of MC Lamb - Courtesy of wyogems

1940s/1950s–in memory of MC Lamb

Courtesy of wyogems

1940s/1950s--in memory of MC Lamb - Courtesy of aortaapparel.com

1940s/1950s–in memory of MC Lamb

Courtesy of aortaapparel.com