Carrie Marcus Neiman, Al Neiman, and Mrs. Neiman’s brother, Herbert Marcus, founded Neiman Marcus in 1907. The first store was in downtown Dallas, Texas. From the beginning the goal of the trio was to establish a store in which customer service was unsurpassed. “It’s never a good sale for Neiman Marcus,” Herbert Marcus said, “unless it’s a good buy for the customer.”
In 1925 son Stanley Marcus began working at Neiman Marcus. It was Stanley who developed the image of Neiman Marcus as a luxury department store. He started the tradition of having in-house fashion shows and beginning in 1938 he established the Neiman Marcus Award for Excellence in Fashion. Stanley Marcus became the president of Neiman Marcus in 1950. The following year, in the Neiman Marcus Christmas catalogue, the store started what has become one of their most famous features — the addition of unusual and very extravagant gifts. The publication of the catalogue is always a much-awaited event, with lots of press coverage.
Today the Neiman Marcus Group includes the Neiman Marcus stores, Bergdorf Goodman, and the Horchow catalog.
Neiman Marcus ceased using the hyphenated version of the name in 1988.
Written by vintagegent.com and cosmiccowgirl