Mainbocher

Main Rousseau Bocher (1891-1976) served in WWI as a Sgt. Major. He stayed in Europe after the war and after a stint at Harper’s became the fashion editor for French Vogue. Main Bocher founded his Paris house in 1930, becoming the only American to successfully run a couture house in Paris. He maintained the house until 1940 when he returned to New York. Main Bocher remained on 57th St. until his retirement in 1971. He died in 1976.

His beautifully-made clothing with dressmaker details was always impeccable and proper, with a sense of decorum. His major coup was the Duchess of Windsor’s wedding dress. He refined the beaded or embroidered cashmere sweater for evening. He liked to use materials in new ways, contrasting the formality of the garment with casual fabrics and occasionally the opposite. Main Bocher also designed uniforms for the WAVES, the Women Marines, and the American Red Cross. He designed costumes for Broadway as well, including Blithe Spirit, Call Me Madam, and The Sound of Music. Main Bocher never licensed his name or work.

Written by pastperfectvintage.com

from a 1930s silk gown

Courtesy of Augusta Auctions

from a 1955 cocktail dress

Courtesy of pastperfectvintage.com

from a 1960s dress

Courtesy of vintagetrend