Logan, Jonathan

Jonathan Logan was a popular manufacturer of younger women’s dresses – geared to the young, but not the super trendy, usually classic and dressy. The company was founded in 1944 by David Schwartz as a small company with ten employees. The designer in the early days was Dorris Varnum, and in the late 1950s Jeanne Carr was the designer. By 1966 Jonathan Logan had become one of the largest ready to wear companies in the USA.

Jonathan Logan eventually became a collection of fourteen different brands, each geared to a different consumer group. Youth Guild and Butte Knit were two of their lines. Bleeker Street was created by Jonathan Logan in late 1966 to promote the Carnaby Street Boutique popularity. It was in existence until about 1974.

In the late 1960s, David Schwartz’s son Richard was made the head of Jonathan Logan. In 1985 the Schwartz family sold their interest in the company.

Written by pastperfectvintage.com

from a late 1940s new-look era dress

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from a 1950s dress

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from an early 1970s dress

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hangtag from 1973 dress

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