Louis Feraud’s (1920-1999) fashion career started when he opened his first boutique in Cannes, France, in 1955. As luck would have it, Brigitte Bardot bought one of his dresses, and the attention this brought to the store helped to establish his name. He held his first runway show in 1960, after which his clothes were carried by stores in the US, Canada and the UK. In Paris, his boutique sold both his couture and pret-a-porter creations.
In the 1960s Feraud was known for his strikingly graphic mod dresses and suits. His style softened in the 1970s, into a look called “The Gypsies”. By the 1980s, Feraud’s designs were quite mainstream.
Feraud retired in 1996 and his daughter Dominique took over the house. It is now owned by a Dutch company. Feraud is best remembered for his stylish suits and glamorous dresses.
Written by premierludwig