The great aviator Amelia Earhart (b. 1897, disappeared in 1937 and declared dead in 1939) is certainly known by all, but not often for her fashion line.
Considered one of the best-dressed women in America, she and her husband George Putnam set up a small atelier in their hotel suite, where Amelia patterned and sewed fashions. These included touches that related to her aviation fame. She told reporters “For trimming, I nearly always use something characteristic of aviation—a parachute cord for tie or belt, a ball-bearing belt buckle, wing bolts and nuts for buttons”. She made parachute silk hats, and jackets with propeller-shaped buttons. The styles were sporty and affordable, available at Amelia Earhart shops within Macy’s and Marshall Field’s.
Unfortunately, the label did not take flight—no doubt starting it during the Great Depression didn’t help. Now her clothing is extremely hard to find, having been produced during only one year, 1934.
Written by denisebrain