Doncaster is the parent company of Tanner and started as a direct sales company, with the garments being sold directly to consumers in their homes. It was started in 1931 as the Doncaster Collar and Shirt Company. Its founders were S.B. Tanner, Jr. and his wife Millie of Rutherfordton, NC. In 1935 the company began direct sales to consumers, through the Junior League of Charlotte. The concept caught on and the business grew nationwide, with Millie as designer and S.B. (known as BoBo) as the business director.
The company is still in business today and is still sold by direct sales, having celebrated the 75th anniversary of the company in 2006.
See also: Tanner
Written by Lizzie Bramlett, fuzzylizzie.com
from a late 1960s dress
Courtesy of coutureallure.com
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