Viyella was the first branded fabric, woven in England in 1893, and trademarked by William Hollins & Co. in 1894. The trademark was registered in the U.S. in 1907. The name comes from Via Gellia, a road linking Cromford and Bonsall in Derbyshire, England, where Hollins had a mill that first produced the fabric.
Viyella is 55% wool and 45% cotton, with the fibers blended before spinning. It is usually in a 2/2 twill weave. The fabric is lightweight, with the appearance of a fine woolen flannel. Besides solid colors, it may be found in woven or printed patterns.
Viyella as a trademark soon covered not just the fabric, but also clothes made from the fabric. Since the 21st century, Viyella fabric is no longer made, but the trade name is still used for a fashion and home furnishing brand.
Uses: Shirts, underwear, nightwear, dresses
See also:
Clydella
Flannel, wool
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