This week’s VFG Parade is especially for mothers-to-be
Maternity wear isn’t new, although it has evolved greatly in the past 150 years. There were pregnancy undergarments as far back as the 1810s, and maternity sewing patterns sold by the last decade of the 19th century. Many women, though, altered the clothes in their closet rather than purchase or make something new.
Lane Bryant advertisement, Washington Times, December 12, 1918
By the early 1900s, there were more options, particularly thanks to Lane Bryant, said to have made the first maternity dress in 1904. Loose, flowing clothes were favored through the 1920s; wrap dresses and adjustable waistbands were popular in the ’30s and ’40s.
Separates and loose tops were in vogue by the ’50s. The maternity fashion label Page Boy patented a skirt with a U-shaped cutout and an adjustable tie at the waist, paired with a long matching jacket. By the 1960s and ’70s, maternity fashion mirrored other typical styles, with miniskirts, and, increasingly, form-fitting clothing showing off baby bumps—a long way from Victorian days.
1950s cotton 3-piece maternity set available from Ranch Queen Vintage
1950s Simplicity pattern available from WillyNillyArt
Look for some punny labels in vintage maternity wear labels: Coming Attraction, Hi-Stork, An Heir Conditioned Maternity, Mrs. America, Stork-a-Lure.
For modern mothers-to-be, there are many choices, including vintage-clothing staples that work well—trapeze dresses; smocks; swing coats; empire, dropped, wrap and adjustable waists; kimonos; the Hawaiian muumuu; cloaks and capes; body-con knits and more. What will you wear when you’re becoming a-parent? For our parade this week, the VFG offers you a choice—to meet your great expectations!
Everyone loves a parade
In case you don’t know about our Vintage Fashion Parades, here’s the scoop: They take place weekly, beginning on Mondays. Almost every item shown is currently available from VFG trade members. Each parade has a different theme—everything from fabric and garment types, to the vintage clothing that inspired modern trends. The Get the Look parades offer up the fashion to help you kit yourself out like a vintage style icon. The Vintage Fashion Parades are in the forums HERE.
Written by Maggie Wilds/denisebrain