Woolmark is not a brand label, it is a label originally issued by the International Wool Secretariat to identify various quality wool products. The mark was designed by an Italian graphic artist, Francesco Saroglia, and was first used internationally in 1964. The mark indicates that the garment is made from 100% pure new wool.
In 1971 the Woolblend mark was introduced. A garment with this label is made from fabric that is wool mixed with another fiber. Today there are a variety of marks. The Woolmark still indicates 100% pure wool content, the Woolmark Blend logo indicates 50% – 99% wool content, and the Woolblend logo (introduced in 1999) shows a wool content of 30% – 49%.
These marks are administered today by the Woolmark company. Not all garments that contain wool will have the Woolmark, as it is a licensed logo that makers must apply and pay to use.
Written by Lizzie Bramlett, fuzzylizzie.com