Sally (Josephs) Victor (1905-1977) first started making hats at Macy’s in 1924, then for L. Bamberger & Co. In 1927 Sally married Sergiu F. Victor, a hat manufacturer. In the late 1920s and early 1930s she worked designing hats for him. Opening in 1934 on 53rd Street in New York, Sally Victor’s own millinery business grew to become one of the largest hat companies in the USA.
In the early 1950s Victor’s Airwaves hat, which resembled a cut-out pie crust, was popularized when Mamie Eisenhower wore one to the Presidential inauguration. A new, lower-cost line which was geared toward a younger customer, Sally V, was launched in the 1950s. The business closed in 1965.
“A good hat can be worn any time.” Sally Victor, 1959
Written by Lizzie Bramlett, fuzzylizzie.com