Sport Whirl, founded in 1945 by Rubin Goodman, was a separates house, specializing in pieces that the consumer could mix and match. An early designer at Sport Whirl was Lorraine Budny, who left in 1947 to work at Adler & Adler. She was replaced by Jeanne Campbell, who ended up staying at Sport Whirl for decades. Sport Whirl clothing was not expensive, but Campbell’s designs gave it a very fashionable image. Under her guidance, the company became a leader in the casual wear market, and was known for wearable, but imaginative, clothing.
I’ve always had a one-track mind, never wanted to do anything but design. Jeanne Campbell, 1957
Written by Lizzie Bramlett, fuzzylizzie.com