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The Puritan Dress Company was formed in 1909 by the Rosen family. In the 1940s through the 1960s they made licensed copies of European designers, such as Fabiani. Starting in 1951 Gloria Swanson was associated with their Forever Young line.

In 1965 company president Karl Rosen and employee Paul Young started their Youthquake line in an effort to attract younger buyers. This led to the founding of Paraphernalia, a boutique for the young and mod.

In 1977 Purtitan approached Calvin Klein with a plan to license jeans under his name. Five years later Klein bought the company.

See also: Gloria Swanson

Written by fuzzylizzie


from a 1930s dress - Courtesy of circavintage

from a 1930s dress

Courtesy of circavintage

from a late 1940s dress - Courtesy of fuzzylizzie.com

from a late 1940s dress

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from a 1950s dress - Courtesy of 50spinup

from a 1950s dress

Courtesy of 50spinup

from a 1950s dress - Courtesy of shopping-goddess

from a 1950s dress

Courtesy of shopping-goddess

from a mid 1950s dress - Courtesy of coutureallure.com

from a mid 1950s dress

Courtesy of coutureallure.com

from a 1960s cocktail dress - Courtesy of amishtaxi

from a 1960s cocktail dress

Courtesy of amishtaxi

from a 1960s velvet suit - Courtesy of Straylight Vintage

from a 1960s velvet suit

Courtesy of Straylight Vintage

from a late-1960s/early-1970s velvet suit - Courtesy of Ranch Queen Vintage

from a late-1960s/early-1970s velvet suit

Courtesy of Ranch Queen Vintage

from a 1960s/1970s pantsuit - Courtesy of denisebrain

from a 1960s/1970s pantsuit

Courtesy of denisebrain