Ghost, first launched in 1984, is a British ladieswear designer label with some unique characteristics. The owner and founder, Tanya Sarne, decided to heavily process the ready-cut viscose crepes and georgettes for her first collections, so that they were pre-shrunk and easy to care for. The texture and colour produced by this treatment complimented the loose and flowing designs, resulting in feminine, forgiving and elegant garments.
The fluid silhouettes produced by the specially treated fabrics (including satin and velvet) often strongly evoke a retro early twentieth century feel; in this, Ghost has been somewhat influenced by the design traditions of Ossie Clark. The label has found great success in providing a desirable, flexible, and distinctive wardrobe that can be added to from season to season.
Ghost won British apparel export awards before their first dedicated retail outlets were opened in London in the mid-1990s; there are now eleven stores bridging the Atlantic as well as luxury department store concessions. More recent efforts have been made to broaden the brand’s reach, with lines of jeans, knitwear, perfume, eyewear, and accessories (the latter produced with Patty Glanville). Sarne is the label’s creative director, but a number of young designers have been employed by Ghost to contribute to collections; these have included Andrea Sargeant, Zoe Maton, Sophia Malig, Susanne Deekin, Nicholas Knightly (Mulberry) and (from 2000) Amy Roberts, formerly of Galliano.
Written by vintage-voyager.com